Itzik is a Chairman and CEO of Readymix Industries (Israel) Ltd., a subsidiary of Cemex, has led the company since 1987. Under his leadership, Readymix has become a leader in Israel's construction industry by focusing on high product quality, professional expertise, environmental commitment, and adherence to strict standards in a competitive market. He has driven continuous product improvement, transitioned production from traditional methods to high-tech processes, and promoted quality assurance, sustainability, and safety. Yitzhak has also expanded Cemex's activities in Israel, making it a top international investor in the country, with Readymix being a leading entity within the global group.