Al Arz Tahini was founded in 1992 as a small family business in Nazareth, Israel. Assad Zaher, an engineer by training, designed a special production method that created a tahina unequaled by any other in its fresh, natural flavor. Thus tailored to discriminating tastes, Al Arz Tahini quickly became a favorite of fine restaurants and specialty stores throughout Israel. Under the leadership of Julia Zaher, the company has expanded its market base in Israel as well as abroad, achieving a 30% sales growth in the last three years.